via 2014 Mother’s Day shopping may dip, on Clarionledger.com, 5/7/2014.
When I was a kid, my mom was sorely outnumbered. As the only female in a house with a husband and three boys — even the dog and cat were male — it must have been challenging.
But she never showed it. For example, we all loved chicken liver. She would gladly cook it up for us, but I never noticed she never took part in the feeding frenzy. It wasn’t until I was grown that she finally admitted that she absolutely can’t stand liver. But because we loved it, she gladly prepared it with not so much as a peep of discontent. That’s a mom for you; most of us will never know all the sacrifices — big and small — she makes.
When we’re little, nothing teases a smile from Mom more than getting something that was made with love (such as that little handprint we made in kindergarten). She will make a 5-year-old feel like Michelangelo as he presents his finger-painted handiwork. But when we grow up, Mom deserves more.
Most of us will splurge a little on Mother’s Day, according to a study released last week by the National Retail Federation. But this year’s spending may be slightly subdued, thanks to worries about the economy and practicality. But moms don’t need to worry because spending for the holiday is expected to approach $20 billion.
The NRF’s 2014 Mother’s Day Spending Survey, conducted by Prosper Insights & Analytics, predicts Americans will spend an average of $162.94 this year, down about 4 percent.
“Americans haven’t forgotten about the state of the economy and are treating their finances and gift-giving budgets in a way that keeps practicality top of mind,” said Prosper’s Consumer Insights Director Pam Goodfellow. “But like we saw with Valentine’s Day and Easter, people this year will look for special ways to treat Mom to something nice without breaking the bank, knowing it’s the thought that counts.”
The greeting card folks have been eagerly awaiting this week, as about 81 percent of us will buy Mom a card. About two-thirds will buy flowers, and about a third will buy clothes and accessories. Other popular choices will be books and CDs, housewares or gardening tools, a day at the spa and jewelry. About $3.8 billion will be spent taking Mom out to eat.
“As one of the most universally celebrated holidays, retailers will take this opportunity to attract Mother’s Day shoppers with promotions on ladies apparel items, health and beauty products, jewelry and even restaurant options,” said NRF President and CEO Matthew Shay. “Now fully into spring, retailers are hoping consumer sentiment and spending intentions continue to grow.”
It also appears that the younger we are, the more generous we are toward Mom. Those in the 25-34 age range will spend the most, averaging $216.53.
All of these things are great ways to show Mom you love her. Just think about all those times she came through for you. So find out what she really wants. She’s earned it.
MOTHER’S DAY SPENDING
Do you expect to spend more, the same or less for Mother’s Day this year than you spent last year?
• More: 16 percent
• Same: 60.4 percent
• Less: 8.1 percent
• Don’t celebrate Mother’s Day: 15.5 percent
Source: Prosper Insights & Analytics, Monthly Consumer Survey (adults 18 and over), April 2014