Within the next few days, many folks will be getting serious about their Halloween costumes. It wasn’t too long ago that most of us made our own costumes (or had our mom make them), found someone who was really creative and good with makeup, or bought cheap costumes at discount stores.
But the costume industry has exploded in recent years, making it possible for you to dress up as just about anyone (or anything) your imagination can concoct. And with marketing tie-ins from major motion picture franchises, gaming companies and pop-culture icons, supply of high-quality costumes — and other Halloween-related merchandise — has risen to meet the demand. The National Retail Federation reports that we’ll spend $8.4 billion on costumes, candy and various types of holiday décor this year.
In response to this Halloween hullabaloo, the “pop-up” Halloween costume store has stormed on the scene in the past few years. In an amazingly short time, workers can transform a previously empty storefront or abandoned “big-box” store into a costume hunter’s paradise. Shoppers cannot only find row after row of costumes from every dark corner of the imagination, they can also procure party favors, mischief-making supplies, candy and decorations. If they have a good location and aggressive marketing, these stores can lure huge crowds.
But, just like a ghostly apparition that rises from a murky swamp by moonlight, they’ll disappear as soon as the demand vanishes (only to rise, Brigadoon-like, the same time next year). To that point, a recent news release from the office of New Jersey Attorney General Christopher Porrino caught my eye recently. Porrino wanted to warn people that, although these stores are just cashing in on good old supply-and-demand capitalism, some operators could be troublesome if you find yourself to be a dissatisfied customer.
“We want consumers to be aware that these “pop-up” stores come and go in a flash, so shoppers need to be extra careful when making purchases,” said Porrino. “Know what questions to ask to avoid getting shortchanged.”
It’s important to note that Porrino’s own inspection of pop-up Halloween stores throughout New Jersey found no obvious violations of that state’s law regarding refund and return policies, and it’s likely that the same would apply here in the Magnolia State. Still, it’s a good idea to know your rights as a consumer, and to be careful when shelling out Halloween bucks.
Here are a few things you might want to consider when shopping at a “pop-up” Halloween store (from Porrino’s office):
- Ask store personnel how long they plan to occupy the building. If they can’t give you a clear answer, use caution.
- Ask how you would be able to contact the store once it leaves, perhaps by website or an alternate address. (Many pop-up stores have year-round headquarters to handle store business; if there’s not a clear answer to this question, consider going somewhere else).
- Ask for specific details on returns. What types of merchandise will the store take back? Are unworn costumes returnable after Oct. 31? Will you get a full refund or store credit? How is store credit redeemable after the shop has closed for the season?
- Fully inspect and try on costumes before leaving the store. Halloween stores are busy places and mix-ups occur. Don’t assume the merchandise inside the box matches what’s on the label.
- Save all your receipts and pay by credit card so you can dispute unsatisfactory purchases through the card’s issuer.
- Shop at stores that have a proven track record of returning to your town year after year.
And, finally, consider shopping at one of the many permanent party stores in the metro area, which employ local residents all year long, and will be there if you have an issue or concern.
For more on the booming Halloween industry, visit the NRF’s Halloween Headquarters site at http://bit.ly/2cBSpXm.